MENTOR

AFRICA

Mark worked and lived in Ghana for 17 years and established offices across the continent (Accra, Nairobi and Mauritius) as well as partnerships in a total of 18 African countries and 3 in Latin America.  He managed both impact and commercial investors, as well as a range of government and multilateral development agencies. He has particular insight into the operational and management challenges that exist on the continent, as well as the enormous market opportunities and human resource potential that exists.

  • Market entry & operations
  • Multi-jurisdiction tax & licensing
  • Recruitment best practices
  • Government projects
  • Development Agency funding

IMPACT

For over 20 years Mark has focused on two critical businesses that are driven by an impact bottom line one being a tech incubator in Accra, and the other delivering critical agricultural information by mobile phone to farmers across Africa. He's raised over $12m from leading impact and development funds, balanced impact and profit, struggled to measure that impact, and worked with a range of investors, donors and partners in a complex impact-driven landscape. 

  • Business design & motivation
  • Impact funds - expectations & pitfalls
  • Measuring & reporting Impact
  • Impact for Aid Agencies

FUNDRAISING

Mark has raised millions from a range of commercial to social investors, and donors - starting with cash advances on 15 credit cards in 1995 to closing with the IFC/WorldBank. Mark has managed partner/team equity options, debt, equity and convertible notes, cash burn and bankruptcy scenarios, ongoing investor relations and reporting, and building the model, plan, momentum and ask that gets the cash in the door and an exit on the table. 

  • Articulating your story
  • Financial modelling
  • Business Plan design
  • Mechanics of finding & closing $$$
  • Ongoing investor relations

Strategy

Working on three different continents and with a wide range of market realities and product offerings has given Mark a unique insight into how to adapt your strategy to a local context, and how to survive! Just how paranoid should you be? Are you listening enough? Who is your real customer? Who can pull you out of the weeds long enough to actually get perspective and focus? And what does leadership really mean, either for a CEO, a company, or a product?

  • Understanding the opportunity
  • Becoming your market
  • Your role & the team
  • Failure, change & pivots

Product

Mark's real passion has always been product design. He plays a critical role in the process, from designing logos to mobile apps. This core passion helped drive his businesses' success. Understanding how leadership plays a role is critical and the key elements of creating an organizational culture, a successful design process and a comprehensive roadmap can't be overlooked. 

  • Understanding your customer
  • Following your intuition
  • Balancing design & engineering
  • Building a product roadmap
  • Focus, focus focus!

Download PDF